What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.| AppsFlyer
A data-driven approach to optimal message length.| Localytics
Click-through rate, also known as CTR, is defined as the percentage of people who click on a specific button or link out of the total users or visitors who…| OneSignal
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is CTR? Learn about the click-through rate formula, how it works, its difference from other marketing metrics, and understand how to improve it.| AppsFlyer
Publishers can experience the benefits of push notifications in 4 main ways. Read here to learn what they are and how to get started.| Jeeng
Check out our infographic to know about the growing importance of mobile app push notifications, the impact of sending push notifications on app retention and engagement rate and latest statistics and trends.| Invesp - Conversion Rate Optimization Blog