I was asked to be a co-host on the popular and rapidly growing podcast B2B Growth Show spearheading a series titled "B2BWebsites". The post Co-Host on the B2B Growth Show talking B2B Websites appeared first on ProtoFuse.| ProtoFuse
Just like a home builder needs a floor plan, your website needs a sitemap. Here are 8 steps to architecting a sitemap that'll define the structure of your website so both people, and search engines, understand it well and can use it easily.| ProtoFuse
Your homepage should be deliberate about its architecture, copy, conversion strategy, and SEO choices. Regardless of company type, industry or offering. Here are 8 critical ingredients.| ProtoFuse
Bought into content marketing? Ready for blogging? Our ultimate pros & cons list will help you evaluate whether you outsource blogs or write them yourself.| ProtoFuse
Interested in 10x content? So are we. Here's what 10x content is, why it's important, and how we helped one of our clients create 10x content (including the data to back it up!)| ProtoFuse
Maybe you've heard of marketing personas, but website-specific personas? What are those? Learn the 101 of website personas, why you should create them, and how to use them during your website planning & strategy phase.| ProtoFuse
What modern SEO techniques are going to land you on the first page? Keywords? Backlinks? Unique content? There are 200+ different ranking factors — but if you focus on just 3 main elements, you'll crush Google.| ProtoFuse
Is there a difference between the Web and a Website? Spoiler alert: it's like telling apart a vast ocean from a single island. Be the smartest one at the digital beach and know how they relate!| ProtoFuse
How much should you invest in digital marketing? Is there a formula? What does it depend on?| ProtoFuse
Your company’s value proposition is arguably the single most important piece of messaging on your website. Learn what a value prop is, why it's important, and how to weave it into your website (hint: it absolutely needs to be on a certain page!)| ProtoFuse
In episode #2 of our Website Deconstruction video series, we're looking at Suncoast Partners International, a sales consulting firm for B2B Tech companies.| ProtoFuse
Case studies are remarkably effective for B2B companies. But, sometimes they come with challenges. What if the information you tout is sensitive, could breach a NDA, or simply makes you (or your customer) squeamish?| ProtoFuse
In episode #1 of our Website Deconstruction video series, we're looking at Sweet Fish Media, a podcast agency for B2B brands.| ProtoFuse
Consumers will find a way into your B2B site one way or another. That traffic isn’t qualified, will bloat your analytics, and burn valuable sales resources. You can't close your website doors, but you can limit this type of traffic and activity with these 5 tactics.| ProtoFuse
Did you know powerful website content could be right around the corner? Literally. Instead of looking outside for ideas, try talking to your Sales team. Here’s WHY you should and HOW to do it.| ProtoFuse
Struggling with converting anonymous website visitors into leads? The solution isn’t a quick fix, but there is a formula. Master these 5 things and watch the leads come pouring in!| ProtoFuse