We talk about PolyFuzz, string matching, and fuzzy matching, its numerous applications in the world of SEO, its limitations and pitfalls, and how to get started with it regardless of your coding experience| LAZARINA STOY.
An in-depth review of the techniques that can be used for performing topic modeling on short-form text. Short-form text is typically user-generated, defined by lack of structure, presence of noise, and lack of context, causing difficulty for machine learning modeling.| LAZARINA STOY.
In this post, I break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience.| LAZARINA STOY.
Unlike rule-based automation which follows predefined paths, AI powered is designed for environments requiring nuanced decision-making. Understand all differences and how to use each in context.| LAZARINA STOY.
Entity analysis is a Machine Learning method that is frequently talked about, but not yet widely used in digital marketing and SEO, despite its many| LAZARINA STOY.
Sentiment analysis is a Machine Learning method that is not yet widely used in digital marketing and SEO, despite its many benefits for organizations and| LAZARINA STOY.
If you want to follow along by re-creating the analysis and visualizations, see this deck and get your copy the Looker Studio template| LAZARINA STOY.
Supercharge your keyword research process by incorporating search intent. Download the Search Intent Keyword Classification Data Studio Dashboard.| LAZARINA STOY.
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WTSFest is a digital marketing conference designed with intention. Our festivals are like meeting up with friends where we work hard to make sure you feel welcome and included. With locations in London, Portland, Berlin, Philadelphia, and Melbourne - WTSFest is a full day conference with 10 brilliant talks by 10 brilliant speakers across our four themes:| www.womenintechseo.com
