We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. Grow 7% week over week. If you grow DAUs, the rest will follow. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. In a recent essay, Casey Wi| Brian Balfour
Get inspiration and choose the most effective KPIs for your team, with examples from SaaS, Sales, Marketing, Customer Support, Ecommerce and more. Explore KPIs| Geckoboard