B2B (business-to-business) is a transaction type made between businesses. Find out the difference between vertical and horizontal B2B.| Sales Glossary
ROI, or return on investment, is the calculation of gain or loss of money invested. Here's 5 ways how to calculate ROI.| Sales Glossary
Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your Google Ads campaigns. Use our tips and tools to see how you stack up to competitors in your niche.| WordStream
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!| WordStream