Setting up GA4 site search involves an enhanced measurement event and a custom dimension for your event parameter. Check it out.| Digital Marketing and Analytics | Root and Branch
GA4 Explorations are advanced reporting features. Here's how to use segments, metrics, and dimensions in your Explorations.| Digital Marketing and Analytics | Root and Branch
Updated Jan 2025: Automatically collected events in GA4 are triggered by basic interactions. There are three of them.| Digital Marketing and Analytics | Root and Branch
Discover more about Google Analytics 4 sessions including how session IDs and numbers are generated when events are started.A session is a period of time during which a user interacts with your websit| support.google.com
Know the difference between Active Users vs. Total Users? How about New Users? Check out all things about GA Users here.| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
GA4 reports are arranged quite differently than reports in UA. Let's review standard reports, explorations, and custom reports.| Digital Marketing and Analytics | Root and Branch
User engagement is a new metric that did not exist in UA. Here's how to understand GA4 user engagement and the user engagement event.| Digital Marketing and Analytics | Root and Branch
The GA4 engagement rate tells you the percentage of quality traffic your site gets. Here's how to understand and use it.| Digital Marketing and Analytics | Root and Branch
Hi, I'm Zack Duncan. Welcome to Root and Branch. We provide digital marketing training and services focused on SEO, Ads, and Analytics.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch