Fact: Your brand has connected customers. That shouldn’t be a surprise. These are customers who interact with your brand via your website, their mobile phones, your apps, their internet-connected appliances, social media, and more. Also fact: Connected customers have connected experiences. Sadly, these connected experiences disappoint – or don’t exist at all.| CX Journey™
After a keynote I did last week, I took some questions. One of them was related to organizational silos, their impact on the experience (for both employees and customers), what you can do to break down/connect those silos, and my thoughts on the role of matrix organizations/structures in breaking down those silos. See my thoughts in this post.| CX Journey™
Is it time for a brand refresh? What do you think about when I say "brand refresh?" Probably the marketing definition of it. But that's not what I'm referring to. Read on to find out what I consider a brand refresh!| CX Journey™
