App uninstall statistics from our app retention study state that one in five people abandon apps after a single use. Learn more.| Localytics
Nico is the founder of Crunch Marketing, a SaaS marketing agency. We work with enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO.| crunch-marketing.com
Wondering how to scale beyond SMBs? Here are 3 strategies to target enterprise SaaS customers (and examples of enterprise SaaS Companies).| crunch-marketing.com
See also: Innovator’s Solution for SaaS Startups There’s a familiar path now to SaaS companies that start in the SMB (small-to-medium business) part of the market. Over time, they seem to inevitably begin serving larger customers. Box, Hubspot, Zendesk and among many others have exhibited this pattern. Why does this happen? I believe we’re seeing Clay Christensen’s Innovator’s Dilemma at play. In short, new startups leverage a distribution advantage to acquire SMB customers at scale.| tomtunguz.com
From converting freemium users to accelerating long B2B sales cycles, here are 8 SaaS marketing challenges and how to overcome them.| crunch-marketing.com
10 effective strategies to reduce SaaS customer churn. Grow your business and attract investors with these tips.| crunch-marketing.com
We surveyed 216 people in early 2020. We asked them about their experiences as customers and the role onboarding has played in those experiences.| Wyzowl
Churn. The archenemy of any SaaS company. No metric causes more sleepless nights and receding hairlines. It’s the slow leak that regardless of how handy you are, you’ll never completely plug. It’s the bane of our business existence and we want it gone! Now! Ahhhhhhhh!| baremetrics.com