Onboarding is the process of acquainting new users or customers with your service or product to reduce churn rate, improve LTV, and build long-term customer relationships.| Sales Glossary
Conversion rate is the formula for determining the ratio of sales or conversions per visitor. It can also refer to any chosen action made by visitors. Find out an average conversion rate and how to calculate it.| Sales Glossary
O teste A/B é um método usado para comparar duas versões (de páginas de destino do site, cópias de e-mail, anúncios, características do produto, etc.) para descobrir qual delas é melhor recebida pelos consumidores. Aqui está como começar um teste A/B para melhorar as conversões.| Sales Glossary
A sales funnel is a series of steps a lead goes through before they reach the point of buying. Here are the sales funnel stages and optimization tips for improved conversion.| Sales Glossary
Conversion rate optimization is the process of improving the percentage of visitors to your website that convert (aka the conversion rate). We've collected a list of CRO tips and tools. Read on.| Sales Glossary
Targeting is a marketing strategy that involves selecting specific personas or markets for specific content. Here are the most common types of targeting.| Sales Glossary
ROI, or return on investment, is the calculation of gain or loss of money invested. Here's 5 ways how to calculate ROI.| Sales Glossary