Conversion rate is the formula for determining the ratio of sales or conversions per visitor. It can also refer to any chosen action made by visitors. Find out an average conversion rate and how to calculate it.| Sales Glossary
A sales funnel is a series of steps a lead goes through before they reach the point of buying. Here are the sales funnel stages and optimization tips for improved conversion.| Sales Glossary
A prospect is a potential client who is in the market for your product and has the resources needed to buy it. Here's how to find and convert prospects.| Sales Glossary
Decision-makers are people within a company who have the power to make financial decisions. Here's how to identify, approach, and befriend decision-makers.| Sales Glossary
Click-through rate, also known as CTR, is the ratio of clicks on a specific link to the number of total users who view a page. Find out how to calculate CTR.| Sales Glossary
Lead generation is the process of attracting and capturing potential prospects. Here are the most popular lead generation channels and strategies.| Sales Glossary