The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]| AdExchanger
Why the agency pivot to alternative payment models is good for M&A, and Zeta Global responds to a short-seller's explosive claims.| AdExchanger
AppsFlyer data reveals increased opt-in rates, a surge in ad spend, and a rise in non-organic installs three years post Apples ATT.| AppsFlyer
