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Budget allocation is the process of dividing your company’s financial resources between departments. As you can imagine, it can be a tricky process to get right. Everyone wants a bigger piece of the pie, and you can’t always please everyone.| Finance Alliance
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Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.| Mailchimp
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Market research blends consumer behavior and economic trends to confirm and improve your business idea.| www.sba.gov
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Having a strong brand is crucial when differentiating yourself from the competition. Learn what brand identity is and how to build one for your business.| blog.hubspot.com
Understanding your target audience is key to the success of any marketing campaign. Here’s what you should know and how to find yours.| blog.hubspot.com