Developer relations (DevRel) is, in essence, marketing to developers. It’s a set of strategies used to reach and engage with developers where they are, as well as to connect your company to a technical audience.| Developer Marketing Alliance
We’ve discussed the importance of marketers getting into that headspace of a developer. That’s our ultimate goal, to bridge the gap between the marketer and the developer.| Developer Marketing Alliance
To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs.| Developer Marketing Alliance
Senior Product Marketing Manager, Shaziya Bandukia, outlines the benefits of developing a Voice of Developer program.| Developer Marketing Alliance
Learn how to create and use developer personas to build better products. Includes practical examples, templates, and expert tips for understanding your technical audience.| Developer Marketing Alliance
The Developer Marketing Alliance Slack community is the perfect place to connect with like-minded marketers across the globe. You’ll be able to learn and grow alongside your peers, ask questions, find job opportunities, see the latest content, and much more.| Developer Marketing Alliance
Whether you’re building a developer community from scratch or joining an existing, active one, you’ll find that investing time and effort into a dev community offers many benefits to both developers and marketers. We’re taking a look at them in this article.| Developer Marketing Alliance