Emotional design is the concept of how to create designs that evoke emotions which result in positive user experiences.| The Interaction Design Foundation
Copywriting is the practice of writing text to optimize a design’s usability and encourage users to interact with it.| The Interaction Design Foundation
Accessibility is a principle that ensures all users, regardless of ability, can comfortably navigate and interact with a product.| The Interaction Design Foundation
Usability is a measure of how well a specific user in a specific context can use a product/design to achieve a defined goal.| The Interaction Design Foundation
Gestalt Principles are laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images.| The Interaction Design Foundation