Understand the color theory of purple to find out the associations with the color and the psychology of purple. It could be a great way to stand out.| Branding Compass
Color theory of green suggests nature, the environment, luxury and finance. Find out how to make green work for your branding and marketing.| Branding Compass
Yellow logos can be perceived as cheerful, warm or rugged. Understand the color theory of yellow and how to use it successfully in marketing.| Branding Compass
Using both demographic and psychographic details helps you create the most accurate ideal client description. Learn about both types of traits and segmentation.| Branding Compass