Do new businesses need branding right away? Yes! Read on to learn why, and how new businesses can build a brand without a big investment.| Branding Compass
Color is a key part of visual identity but choosing brand colors can be tricky. Learn the 5 mistakes to avoid to determine the best colors for your brand.| Branding Compass
The color black is used for luxury, atheletic and rebellious brands and logos. Understand the color theory of black to learn if its right for you.| Branding Compass
Understand the color theory of purple to find out the associations with the color and the psychology of purple. It could be a great way to stand out.| Branding Compass
Blue is a commonly used color in branding and marketing. Understand the color theory of blue and the different associations to make the right choice.| Branding Compass
Color theory of green suggests nature, the environment, luxury and finance. Find out how to make green work for your branding and marketing.| Branding Compass
Yellow logos can be perceived as cheerful, warm or rugged. Understand the color theory of yellow and how to use it successfully in marketing.| Branding Compass
Understand the color theory of orange. For the right product or company, it just might be the right color to make your brand stand out.| Branding Compass
The color theory of pink is tightly connected to female brands and products. But it might be a unique way to make your brand stand out!| Branding Compass
Branding expert on color theory for red as a branding and marketing color. View red logo examples and understand cultural and psychology associations.| Branding Compass
Many businesses would be better served investing in a simple text-only or wordmark logo, rather than having a logo with a graphic icon. Learn more about wordmark logos.| Branding Compass
Using both demographic and psychographic details helps you create the most accurate ideal client description. Learn about both types of traits and segmentation.| Branding Compass