You are more likely to successfully attract customers when you develop a clear and specific profile of your customer base.| Branding Compass
Your Ideal Client Profile should include the common pains they are trying to avoid and the gains they are trying to acquire from you.| Branding Compass
Read this brand voice guide to learn all about what a brand voice is and how to develop a brand voice that attracts the right customers.| Branding Compass
Using both demographic and psychographic details helps you create the most accurate ideal client description. Learn about both types of traits and segmentation.| Branding Compass