Facebook has become a staple advertising platform for retail brands. But what about B2B Facebook ads? Traditionally, B2B companies have relied on ad channels like Google Search Ads and LinkedIn. But with these platforms’ cost-per-click prices reaching cosmic heights (LinkedIn CPC can go as high as $20), more and more B2B marketers are investing their ad […]| Linear
Ad campaigns with subpar targeting yield a poor ROI. Read to review Facebook ad targeting options, top mistakes, and best practices.| Linear
What’s the current cost of Facebook Ads? We analyzed $636M of ad spend in 2020 and 2021 worldwide. Use the data as a scientific instrument to predict your Facebook Ad cost averages for the year to come!| AdEspresso