Connected TV Is on the Rise — and Brands Know It - MNTN Research
Connected TV (CTV) and streaming platforms are gaining serious momentum as more advertisers shift their focus away from linear TV.| MNTN Research
Connected TV (CTV) and streaming platforms are gaining serious momentum as more advertisers shift their focus away from linear TV.| MNTN Research
Understand linear TV advertising, how it compares to CTV, and the strategies brands use to reach engaged audiences through traditional TV.| MNTN
As of Q4 2023, Peacock has achieved a monthly active user count of 31 million. Naturally, Peacock advertising has thus become a go-to option for brands looking to acquire new customers and expand their reach.| MNTN
