Census Bureau data shows core retail sales during the 2023 holiday season grew 3.8% to a record $964.4 billion.| NRF
Understand how CPA helps measure campaign efficiency, how to calculate it, and ways to lower acquisition costs.| MNTN
Next up in our deep dive into the data that every marketer should be looking at, an always important metric – Conversion Rate.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
Track and optimize your marketing campaigns with these 15 key digital marketing metrics and performance indicators.| MNTN
Discover how Performance TV combines the reach of CTV with digital-style targeting, optimization, and attribution to drive real results.| MNTN
In this article, we bring our first party findings together with third party data to give you the full picture of advertiser and consumer behaviors during the hottest months of the year.| MNTN Research
We dug into first and third party data to better understand advertiser and consumer behavior when it comes to Dad’s big day.| MNTN Research
Technology makes it easier to seek out customers, but the ubiquity of video and streaming services can also mean it is hard to compete with distractions. That's where performance marketing can provide real solutions.| MNTN