What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.| AppsFlyer
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.| AppsFlyer
Read the 2025 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.| AppsFlyer
iOS app statistics — updated daily! Here, we monitor how many apps are on the Apple App Store, how they’re distributed by category, and more.| 42matters.com
Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.| AppsFlyer