Consumer research is critical to making good business decisions and staying competitive. Here are the tools and processes to do it well.| Rachel Andrea Go
I wanted to learn how marketing leaders decide what initiatives to push. Here's how they use data to drive their processes, and the results.| Rachel Andrea Go
Imagine your friend invited you to a party and promised they’d introduce you to everyone — and then they got amnesia. You don’t know any of the other attendees, and the person who was supposed to tell you suddenly doesn’t have any data. How do you learn about everyone else? Who do you talk to? […]| Rachel Andrea Go
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