Of all the possible ways you can segment your market, there are four that have stood the test of time. When intelligently combined, these segmentation methods make for effective, insightful segments with high ROI and strong predictive power.| Competitive Intelligence Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Competitive Intelligence Alliance
We've compiled a list of the top three competitive intelligence tools in every key software category – from dedicated CI platforms to social listening tools and CRMs.| Competitive Intelligence Alliance
It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how.| Competitive Intelligence Alliance
Want customers to choose you over the competition? You need to get your brand strategy right. Here are three brand positioning strategy examples from three different industries.| Competitive Intelligence Alliance
Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience.| Competitive Intelligence Alliance
We’ve collated a list of the ten most common market segmentation errors you’ll need to avoid if you want to create relevant, useful segments that inform your marketing strategy and drive revenue.| Competitive Intelligence Alliance
Finding an edge over other products with similar features requires clever analysis and strategic planning.| Competitive Intelligence Alliance
Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is.| Competitive Intelligence Alliance
In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert.| Competitive Intelligence Alliance