How Retailers Are Investing In Digital Customer Experience | CommerceNext
How, as a brand, can you maximize those customer experience moments? Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help.| CommerceNext
How, as a brand, can you maximize those customer experience moments? Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help.| CommerceNext
At the 2024 CommerceNexty Awards, e.l.f. Cosmetics was honored with the Marketing Innovator of the Year Award for their creative and engaging true crime parody documentary, Cosmetic Criminals. This campaign humorously depicted the phenomenon of “e.l.f. pinching”—the act of borrowing makeup without any intention of returning it—prevalent in households everywhere. We sat down with Laurie […]| CommerceNext
Delve into a recent CommerceNext retailer survey, where we asked how companies are navigating the unique challenges and opportunities this holiday season brings. Understanding Merchant Sentiment Merchants are generally optimistic about the upcoming holiday season. Survey data reveals that while 25% of merchants expect this holiday season to be worse than last year, a larger […]| CommerceNext
At the CommerceNext Growth Show, a diverse of industry leaders covered all things full-funnel marketing and measurement, exploring challenges in implementing full-funnel marketing strategies, focusing on measuring ROI and attribution. They discussed how to leverage various marketing channels, AI’s role in customer acquisition and how brand marketing is key for feeding top of funnel strategies. […]| CommerceNext
