Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfilling career). When we buy a product, we essent...| Harvard Business Review
Become more discoverable and drive meaningful engagement with A+ content, listing optimization, high quality product imagery, and more.| Amify
Get in touch with Amify. Contact our team of Amazon experts to learn how we help brands grow through strategy, advertising, and marketplace management.| Amify
Navigate the Amazon Brand Registry process with ease using Amify's comprehensive guide, ensuring your brand's protection on the platform.| Amify
Amify unpacks the best tips and tricks for using Amazon coupons effectively. Learn how to enhance your customer reach and boost sales.| Amify
Great product pages increase conversion rates, which increases sales and lowers the cost to acquire a customer.| Amify
Here we gathered some interesting facts to emphasize why using visual aids in scientific communication is so important. 1. Half of the human brain is directly or indirectly devoted to processing visual information. The eye's retina, which contains 150 million light-sensitive rod and cone cells, is actually an outgrowth of the brain. In the ...| Visual Communication of Science • Workshops & Webinars