Understanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home.| Customer Marketing Alliance
Customer education is a marketing strategy. If you know who your audience is you can educate them, and help them do their jobs with your product.| Customer Marketing Alliance
Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole.| Customer Marketing Alliance
Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?| Customer Marketing Alliance