PARRROT, from Magnite, maintains the privacy tenets of TURTLEDOVE but moves the auction decisioning back to where it belongs: the publisher.| AdMonsters
On January 22, 2021, Google announced plans for its “First Locally Executed Decision over Groups Experiment” or FLEDGE for short.| AdMonsters
First-party data can be made targetable as a cohort, rather than the current model which reaches people with sometimes ‘creepy’ hyper-targeted marketing.| AdMonsters
Google has a plan for how advertising tracking and measurement will work once the third-party tracking cookie expires. It’s called the Privacy Sandbox.| AdMonsters
To provide a comprehensive and consolidated view of your audiences and make audience management and optimisation simpler, you’ll find the following improvements in Google Ads:| support.google.com
Charles-Henri Henault, VP of Product, Ads Platform and Analytics at Criteo talked to us about SPARROW, the response to Google's privacy sandbox.| AdMonsters
We’re announcing Topics, a new Privacy Sandbox proposal for interest-based advertising that replaces FLoC| Google