Views From the Buy Side: Opportunities in a Cookieless World - AdMonsters
As privacy restrictions tighten, buy-side consultant Rachel Adams sees hope as a buyer in Clean Rooms, Site-Side Analytics + CRM, and the Privacy Sandbox.| AdMonsters
As privacy restrictions tighten, buy-side consultant Rachel Adams sees hope as a buyer in Clean Rooms, Site-Side Analytics + CRM, and the Privacy Sandbox.| AdMonsters
Zero-party data is a relatively new concept (having been coined only three years ago), and adtech likes to take time settling into new ideas.| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters
