Thursday, November 4, 2021| Google for Developers
Sam Meder, Vadim Antonov & Jeff Chang | Pinterest engineers, Growth| Medium
This case study explains how Swappie team increased conversions and revenue by optimizing their web app for Core Web Vitals.| web.dev
By running an A/B test specifically focused on optimizing Web Vitals, Vodafone found that a 31% improvement in LCP led to 8% more sales, a 15% improvement in their lead to visit rate, and a 11% improvement in their cart to visit rate.| web.dev