B2B Email Marketing: Strategies & Metrics for Success
Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more.| Revenue Marketing Alliance
Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more.| Revenue Marketing Alliance
Investing time and money into channels where your target audiences don't reside is a surefire way to remain invisible and lose ROI.| Revenue Marketing Alliance
Unlock 11 proven growth strategies - from strategic partnerships, to customer retention - that you can apply to your business for the best impact.| Revenue Marketing Alliance
As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing.| Revenue Marketing Alliance
Awareness is at the top of your growth marketing funnel. At this stage, carrying out informative brand-building activities is essential.| Revenue Marketing Alliance
We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies.| Revenue Marketing Alliance
Learn how to build brand awareness from revenue marketers who have been there and done it, including budget allocation, metrics, and more.| Revenue Marketing Alliance
From increased sales and conversions to enhanced lifetime value and competitive advantage, customer referrals are the ultimate marketing tool.| Revenue Marketing Alliance
So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that.| Revenue Marketing Alliance
If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base.| Revenue Marketing Alliance
Effective customer acquisition focuses on building lasting connections and fostering customer loyalty through personalized experiences and targeted marketing initiatives.| Revenue Marketing Alliance
Identify methods you and your team can utilize to increase customer retention rate and boost customer loyalty amongst your consumer base.| Revenue Marketing Alliance
Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement.| Revenue Marketing Alliance
