A detailed look at the packaging design process. From early concepts to the final print, here's an end-to-end look at how to create packaging that performs.| SmashBrand
Don’t let your products look outdated. Check out the latest packaging design trends so your brand can stay relevant in a new decade.| SmashBrand
Executing a brand refresh demands a systematic approach where you review each design aspect. Learn how to improve your brand and capture greater market share.| SmashBrand
Market research is a concept few brands fully understand. CPG market research is key to a brands success and this article guides you through the process.| SmashBrand
CPG packaging design that drives sales velocity—guaranteed. Integrated consumer testing optimizes retail performance and minimizes launch risk.| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
SmashBrand delivers modern consumer testing for CPG packaging design and innovation, ensuring optimized design performance and retail-ready success.| SmashBrand
Looking for innovative and unique CPG brand strategies? This article discusses includes brand & marketing strategies to grow your in-store and online sales.| SmashBrand
In this guide, you will learn how to conduct an effective brand assessment that will help you fully prepare for the audit process and brand strategy.| SmashBrand
Guide your company’s reputation by learning the basics of brand positioning and winning strategies to make your products stand out to consumers.| SmashBrand
The only brand development agency that guarantees a retail performance lift. From brand strategy to packaging design, we put your best foot forward.| SmashBrand
This article covers the ins and outs of brand testing. Learn what tests are critical to performance and brand testing best practices for FMCG and CPG brands.| SmashBrand
There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.| SmashBrand