CPG brand positioning that drives growth. Integrated strategy, design, and testing build brands that win on-shelf, drive consumer choice, and maximize sales.| SmashBrand
Brand repositioning requires significant understanding before you can begin the process. This complete guide will teach you all about repositioning a brand.| SmashBrand
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.| Pam Moore Speaker, Trainer, Consultant
We all know that brand differentiation is an important goal, but when there are no new ideas under the sun, is it really possible to differentiate yourself from all the other brands on the shelf?| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
Looking for innovative and unique CPG brand strategies? This article discusses includes brand & marketing strategies to grow your in-store and online sales.| SmashBrand
If you want to gain trust, loyalty and make your business stand out from the crowd, it's time to make your brand consistent. Here's how.| Marq