Learn the difference between click-through rate(CTR) & conversion rate, CTR formula, conversion rate formula, how to calculate CTR and conversion rate, and more.| Blog
A Call to Action is an instruction given to website visitors that provokes an immediate response.| VWO Glossary
VWO Insights is a behavior analytics platform with a comprehensive suite of tools, including session recordings, heatmaps, surveys, form analytics, and funnel analytics. Enhance user experience and drive growth for both websites and mobile apps.| Website
Conversion Rate Optimization (CRO) helps in optimizing your website for increasing conversions. Learn about the benefits of CRO, steps, and process of CRO, best practices, and more.| Website
You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.| support.google.com
Conversion rate is a business metric that represents the percentage of users who take the desired action such as making a purchase from your site or signing up for your newsletter.| VWO Glossary
Click-through rate, also known as CTR, is the ratio of clicks on a specific link to the number of total users who view a page. Find out how to calculate CTR.| Sales Glossary
Optimize your mobile app with VWO's Mobile App A/B Testing tool. Test different versions of your app to see what works best for your users. Improve your app's conversion rate, engagement, and retention with data-driven decisions.| Website
Want to increase your website's conversion rate? Check these 20 conversion rate optimization tips that can help you increase your website conversion rate and steadily improve your top line.| Website
A compilation of Facebook, Instagram, LinkedIn, and Adwords clickthrough rates. Average CTRs from best-recommended sources for benchmarking.| Smart Insights
Wondering how your email marketing statistics compare to others in your industry? Check out these email marketing benchmarks to understand how you’re doing.| Mailchimp
CTR, or click-through rate, is how many ad clicks per number of impressions. Learn how to get high CTRs in this post.| WordStream
A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.| Website