This blog underscores the often-overlooked costs businesses incur when they opt not to invest in professional marketing and analytics expertise. For small and midsize businesses (SMB) trying to stand up marketing efforts, this is common. Unfortunately, there are many instances where you might already be working with an agency that claims to be specialized in areas of digital marketing, but when diving a little deeper they aren’t bringing the value they should to the table.| Augurian
Derrick has a passion for digital media and has seen how effective it can be when managed by the right hands. A digital marketing veteran, Derrick has executed successful campaigns across many industries. He has an interest in connecting strategies, teams, & platforms together to support business objectives.| Augurian
You are the backbone of your company’s marketing, running a small, scrappy team within a larger organization. It’s like being the captain of a fast-paced startup inside a big company, juggling many tasks with limited resources. But you spend too much time making sense of your analytics and reports without proper data analysis. Therefore, aligning...| Augurian
You know that marketing analytics is pivotal in driving business growth and understanding consumer behavior. If you have the right setup, you can leverage it into actionable digital marketing tactics. However, for marketing leaders with limited resources like yourself, evaluating the performance of a marketing analytics team—which might not even exist yet—can be a daunting...| Augurian
