A buyer persona is a profile of your ideal customer based on the real data of your existing customers and market research. Here are some examples of buyer persona types you want to know.| Sales Glossary
A prospect is a potential client who is in the market for your product and has the resources needed to buy it. Here's how to find and convert prospects.| Sales Glossary
Conversion is an action that moves a potential customer along the sales funnel. There are many types of conversions — find out how to track and calculate them.| Sales Glossary
Call to action (CTA) aims to persuade visitors to perform a certain action. Here's how you can write an effective CTA.| Sales Glossary