SaaS (Software as a Service) é um modelo de distribuição de software onde os usuários acessam o software pela internet. Veja como funciona o SaaS.| Sales Glossary
Onboarding is the process of acquainting new users or customers with your service or product to reduce churn rate, improve LTV, and build long-term customer relationships.| Sales Glossary
A taxa de churn é a porcentagem de assinantes que encerram a assinatura de um serviço em um determinado período. Veja como calcular e como reduzir o churn de seu negócio.| Sales Glossary
An effective outbound sales strategy is the core to the success of every deal initiated by a sales team. But what is outbound sales? Read on.| Sales Glossary
Before you get to that final conversion, your target audience first needs to be converted from one stage of the buyer's journey to another. Here's what content converts best at awareness, consideration, and decision stages.| Snovio Labs
Conversion rate is the formula for determining the ratio of sales or conversions per visitor. It can also refer to any chosen action made by visitors. Find out an average conversion rate and how to calculate it.| Sales Glossary
Conversion rate optimization is the process of improving the percentage of visitors to your website that convert (aka the conversion rate). We've collected a list of CRO tips and tools. Read on.| Sales Glossary
A buyer persona is a profile of your ideal customer based on the real data of your existing customers and market research. Here are some examples of buyer persona types you want to know.| Sales Glossary
A prospect is a potential client who is in the market for your product and has the resources needed to buy it. Here's how to find and convert prospects.| Sales Glossary
Targeting is a marketing strategy that involves selecting specific personas or markets for specific content. Here are the most common types of targeting.| Sales Glossary
Lead generation is the process of attracting and capturing potential prospects. Here are the most popular lead generation channels and strategies.| Sales Glossary
What is a drip campaign or drip marketing? Find out the definition of a drip campaign, learn how to create one, and get expert insights.| Sales Glossary