A head buyer is the final decision maker for products, goods, and services a company is buying. Read more on head buyer persona and B2B buyer responsibilities.| Sales Glossary
Discover powerful cold email software to streamline your outreach efforts. Reach your prospects effectively and boost your sales with personalized campaigns. Get the perfect solution for your business!| Snov.io
Before you get to that final conversion, your target audience first needs to be converted from one stage of the buyer's journey to another. Here's what content converts best at awareness, consideration, and decision stages.| Snovio Labs
B2B (business-to-business) is a transaction type made between businesses. Find out the difference between vertical and horizontal B2B.| Sales Glossary
A buyer persona is a profile of your ideal customer based on the real data of your existing customers and market research. Here are some examples of buyer persona types you want to know.| Sales Glossary
Conversion rate optimization should be a priority for every business. Here's how to improve your conversion rate using a 5-step CRO strategy.| Snovio Labs
ROI, or return on investment, is the calculation of gain or loss of money invested. Here's 5 ways how to calculate ROI.| Sales Glossary
Lead generation is the process of attracting and capturing potential prospects. Here are the most popular lead generation channels and strategies.| Sales Glossary
