It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
Marketers have found a new successful model for targeting customers: Connected TV (CTV). But calculating the return on investment for Connected TV can be tricky (just like any other digital marketing channel). That’s where CTV attribution comes in.| MNTN
Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men-est part, if you will. But if you can’t also capture the bottom of the funnel, all your coolest top of funnel efforts will be for naught.| MNTN
To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process.| MNTN
To optimize your marketing budget, you need to measure how well your marketing channels are converting. Various attribution models can help you gauge success by assigning conversion credit to different customer touchpoints. There are multiple attribution models to choose from, each with their own benefits and limitations.| MNTN
Here, we'll break down everything you need to know about cookieless attribution—and how to get started.| MNTN
Request a demo to learn how to launch Connected TV advertising and retarget site visitors to drive conversions.| MNTN
In this article we take a look at 15 digital marketing metrics and KPIs you can use to measure performance.| MNTN
We take a deep dive into the ins and outs of brand awareness campaigns and the benefits they provide.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
