Marketing is one of the most important steps in growing any business. Even if you have the perfect product or service out there, nobody can buy it if they don’t know about it.| MNTN
It’s a common misconception in the advertising world that people don’t like commercials. But as it turns out, that only applies to irrelevant ones.| MNTN
Understand linear TV advertising, how it compares to CTV, and the strategies brands use to reach engaged audiences through traditional TV.| MNTN
Every business wants to thrive. One of the most insightful and efficient ways of measuring a company's health is Return on Investment (ROI).| MNTN
Next up in our deep dive into the data that every marketer should be looking at, an always important metric – Conversion Rate.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
According to recent statistics, nearly 60% of Connected TV (CTV) users in the U.S. consider CTV ads more relevant than traditional TV ads. If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory.| MNTN
The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. But if you want to make the most of CTV advertising, you’ll need to master the art of CTV targeting.| MNTN
Whether via MNTN’s fully customizable reporting dashboard, Google Analytics, or your existing third party platform — or all three — MNTN offers the real-time Connected TV campaign data that matters to you.| MNTN
In this article we take a look at 15 digital marketing metrics and KPIs you can use to measure performance.| MNTN
Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, Connected TV has changed the game.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
We take a deep dive into the ins and outs of brand awareness campaigns and the benefits they provide.| MNTN