Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men-est part, if you will. But if you can’t also capture the bottom of the funnel, all your coolest top of funnel efforts will be for naught.| MNTN
To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process.| MNTN
Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. If you’re not advertising on Hulu, you could be missing out on millions of potential customers.| MNTN
Every business wants to thrive. One of the most insightful and efficient ways of measuring a company's health is Return on Investment (ROI).| MNTN
As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Next up – Cost Per Acquisition.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. But if you want to make the most of CTV advertising, you’ll need to master the art of CTV targeting.| MNTN
Explore the top Connected TV platforms in 2025, comparing features, reach, and advertising opportunities for brands.| MNTN
The sales funnel has five distinct stages. Keep reading to learn about each one, including some examples and strategies for how to master each stage.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
We take a deep dive into the ins and outs of brand awareness campaigns and the benefits they provide.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
