| mountain.com
Understand linear TV advertising, how it compares to CTV, and the strategies brands use to reach engaged audiences through traditional TV.| MNTN
As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Next up – Cost Per Acquisition.| MNTN
Next up in our deep dive into the data that every marketer should be looking at, an always important metric – Conversion Rate.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.| MNTN
Explore the top Connected TV platforms in 2025, comparing features, reach, and advertising opportunities for brands.| MNTN
We take a deep dive into the ins and outs of brand awareness campaigns and the benefits they provide.| MNTN
Learn how DSPs automate digital ad buying, optimize targeting, and enhance campaign performance across multiple channels.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN