In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.| WordStream
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.| WordStream
Learn from the best landing pages around! Get ideas for design and copy in these landing page examples for products, ecommerce, events, and more!| WordStream
This is your go-to guide for keyword research tools. Find the best keyword research tools for SEO, PPC, and content marketing; for beginner to advanced, small businesses to large! Includes paid and free keyword tools, plus pricing and pro tips.| WordStream
Learn how to find high commercial intent keywords, the most valuable keywords to target in your PPC campaigns—with examples!| WordStream
Learn about all the types of Google Ads, their pros and cons, and when to use them—Search, Display, Shopping, Performance Max, and more!| WordStream
People don't buy products, they buy emotions! Here are the 120 best marketing words and phrases to write influential, emotional copy.| WordStream
What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data! Check out these benchmarks for conversion rate and cost per conversion across Google Ads, Facebook, and Bing! Includes ecommerce and mobile data.| WordStream
Google Ads Tutorials: How Google Ads Budget Pacing Works For subtitles in your language, turn on YouTube captions. Select| support.google.com
Learn how and when Google Ads is sunsetting expanded text ads, what (and what not) you should be concerned about, and what you can do to stay successful with your paid search strategy.| WordStream
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!| WordStream
