Intent marketing is everything this year! Learn why addressing user intent is so important in both content marketing and paid advertising in 2017 and beyond.| WordStream
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.| WordStream
What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data! Check out these benchmarks for conversion rate and cost per conversion across Google Ads, Facebook, and Bing! Includes ecommerce and mobile data.| WordStream
To get your prospects to do what you want, it helps to include a compelling call to action on your website and in your marketing campaigns. In today’s post, we'll show you 11 creative and effective call to action examples, and explain why these call to action phrases work so well.| WordStream
In this LocaliQ Marketing Lab course, find out what it takes to run a successful local PPC campaign from start to finish.| LocaliQ
What is a good conversion rate? Conversion is a key element in your paid search strategy. In this post, you'll learn a step-by-step, replicable process for boosting your conversion rates.| WordStream