B2B Basics: identifying the decision-makers
In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to.| Revenue Marketing Alliance
In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to.| Revenue Marketing Alliance
Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative.| Product Marketing Alliance
Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business.| Revenue Marketing Alliance
As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing.| Revenue Marketing Alliance
We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies.| Revenue Marketing Alliance
Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how.| Revenue Marketing Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Product Marketing Alliance
Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.| Product Marketing Alliance
