Essential B2B email marketing KPIs (and how to use them)
Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results.| Revenue Marketing Alliance
Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results.| Revenue Marketing Alliance
Investing time and money into channels where your target audiences don't reside is a surefire way to remain invisible and lose ROI.| Revenue Marketing Alliance
Unlock 11 proven growth strategies - from strategic partnerships, to customer retention - that you can apply to your business for the best impact.| Revenue Marketing Alliance
It’s super common for marketing and sales to be misaligned, so we put together a Marketing and Sales Alignment Playbook. In this article, enjoy just a taste of our insights from the playbook.| Revenue Marketing Alliance
Here are 10 steps you can use to keep ahead of your competition and bolster your competitive intelligence to strengthen your B2B marketing strategy.| Revenue Marketing Alliance
Awareness is at the top of your growth marketing funnel. At this stage, carrying out informative brand-building activities is essential.| Revenue Marketing Alliance
Learn how to build brand awareness from revenue marketers who have been there and done it, including budget allocation, metrics, and more.| Revenue Marketing Alliance
Every day, people are bombarded with content. In this article, we look at how you can use content as a tool for engaging prospects in every stage of the buyer’s journey.| Revenue Marketing Alliance
Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics.| Revenue Marketing Alliance
From increased sales and conversions to enhanced lifetime value and competitive advantage, customer referrals are the ultimate marketing tool.| Revenue Marketing Alliance
So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that.| Revenue Marketing Alliance
Our groundbreaking 2024 Customer Acquisition and Marketing Attribution Survey will reveal the inner workings of today's state-of-the-art revenue engines. And you can help uncover the key insights.| Revenue Marketing Alliance
Informative content builds trust and establishes your company as an authority. It's more effective than interrupting people with noisy ads.| Revenue Marketing Alliance
Stop guessing and start growing. This no-BS battle-tested eBook is here to guide and inform your growth marketing strategies, enabling you to acquire, engage, and retain customers at scale.| Revenue Marketing Alliance
Predictive lead scoring is a powerful tool that helps optimize the sales process and maximizes the potential of your leads. In this article, we discuss how you can make the most of your predictive lead score data and use it to optimize your sales process for success.| Marketing Alliance
Are you a marketer looking to save time and money, and discover ways to drive better results in your campaigns? Our free eBook will help you understand the potential of generative AI in driving revenue and optimizing your marketing efforts.| Marketing Alliance
Creating posts and selling on social media is great, it gets even better with a little fuel. Enter, paid social media ads.| Revenue Marketing Alliance
SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors.| Revenue Marketing Alliance
Ask any marketer and they'll emphasize the value of investing in loyal customers. And a surefire way to help you improve customer loyalty is through retention marketing. But what exactly is it?| Marketing Alliance
With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing.| Revenue Marketing Alliance
Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth.| Marketing Alliance
In this article, discover effective demand generation strategies tailored to your company’s growth phase, ensuring your marketing efforts contribute directly to your bottom line.| Marketing Alliance
Partner marketing lets you tap into new markets, expand your reach, and amplify your brand impact, which all works to drive revenue and growth.| Marketing Alliance
When you know where prospects are in their lifecycle, you can target them with content and offers that speak to their specific needs. This helps move them through the funnel.| Revenue Marketing Alliance
Enhancing value across the customer lifecycle is a transformative experience. In this article, we'll take you through the importance of customer lifecycle management, delineate its stages, and propose strategies for harnessing its full potential.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
Learn how to adapt to the future of search by optimizing your site for conversational search, creating content that can't be replicated, and more.| Revenue Marketing Alliance
When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?| Marketing Alliance
Learn how to prep for a PPC ad campaign to stay at the top of search results while increasing brand awareness and generating qualified leads.| Revenue Marketing Alliance
