Looking for the best media monitoring tools? Here's a list of leading solutions for PR professionals - with their pros, cons, and prices.| Prowly
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Learn what and how valuable media mentions are in PR. Find out exactly how to track media mentions and the tools that can help you find them fast.| Prowly
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Discover the best and worst PR crisis management examples and learn effective PR crisis management strategies to mitigate the damage.| Prowly
Keep your finger on the pulse of what is being said about your brand! Here’s why media monitoring is important for PR professionals.| Prowly
Find out what brand mentions are, why they matter for PR and marketing, and how to track and analyze them in our handy guide.| Prowly
Learn what share of voice (SOV) means in marketing and PR and how to calculate share of voice for your brand. See recommended tools.| Prowly
What is sentiment analysis and how is it used in PR? Find the methods, tools and processes in our handy guide based on current real-life examples.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
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How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.| Prowly
Learn to drive better PR results by using relevant metrics, such as brand sentiment analysis, based on real-life examples.| Prowly
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