Churn is not just a buzzword; it’s the heartbeat of your SaaS business. It refers to the percentage of customers who, for various reasons, decide to discontinue their subscriptions or cease using your product. Churn can be a source of frustration, but it’s also a valuable source of information that can guide your business strategy. […]| FirstPrinciples Growth
Discover essential SaaS KPIs to drive growth and optimize performance. From acquisition cost to churn rate, track what matters for success.| FirstPrinciples Growth
If I would say, your product has a lot of areas that cause friction in your customer journey– you’ll not believe it. SaaS product teams are blinded by their hard work and it gets difficult to swallow that your product has some issues. Even the highly robust product leaves the customer with a question and […]| FirstPrinciples Growth