Just like passive income, you can have a stream of CI goodies dropped right into your inbox once a month when you sign up for our CIA Signal newsletter. Getting ahead of the game just got easier.| Competitive Intelligence Alliance
It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how.| Competitive Intelligence Alliance
Customer research aims to learn more about the needs and behaviors of customers and to use that information to create products, features, and messaging that resonate with them. In other words, customer research helps you sell your products by tailoring your approach to the needs of your customers.| Competitive Intelligence Alliance
We’ve collated a list of the ten most common market segmentation errors you’ll need to avoid if you want to create relevant, useful segments that inform your marketing strategy and drive revenue.| Competitive Intelligence Alliance
Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is.| Competitive Intelligence Alliance
Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.| Product Marketing Alliance
In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert.| Competitive Intelligence Alliance
Competitive Intelligence Certified: Core lifts the lid on the frameworks and processes experts use to deliver impactful intel with confidence.| The Alliance