B2B vs B2C Product Marketing: Is there a difference?
There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold.| Product Marketing Alliance
There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold.| Product Marketing Alliance
Learn how to build successful Customer Advisory Boards with our certified online course. Turn customer insights into actions to drive business success.| learning.productmarketingalliance.com
Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation.| Product Marketing Alliance
Learn how to build successful Customer Advisory Boards with our certified online course. Turn customer insights into actions to drive business success.| certified.productmarketingalliance.com
A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings.| Product Marketing Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
Make a mark with your next round of messaging.| Product Marketing Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Product Marketing Alliance
Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies.| Product Marketing Alliance
