Customer Brand Preference and Decisions: Gallup's 70/30 Principle
Traditional economics depicts the consumer decision-making process as one of logic and reason. Gallup research finds otherwise.| Gallup.com
Traditional economics depicts the consumer decision-making process as one of logic and reason. Gallup research finds otherwise.| Gallup.com
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A study from Google and CEB's Marketing Leadership Council on the role of emotion in B2B branding. Read more at Think with Google.| Think with Google
